Masters of Engagement

SolidOpinion is an engagement company.

We track, power, drive, and reward engagement.

All the tools you need. At the heart of our technology is a digital currency. Advertisers use this currency to get their message out. Users earn it through engagement. Publishers profit by creating places to spend it.
Effective. Cutting edge.
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The research is in

Be seen

Over 73% of banner ads are ignored even when people aren't using software to block them. There's a better way to optimize your performance.

Use text

Plain text results in 7 times more impressions. Turns out that gimmicks have a shelf life, but being straightforward works.

Offer quality

30% of ads are blocked. With seamless ads on quality content, yours won’t be. Better value means happier users, engagement and loyalty.

Target content

A holistic ad revenue model that combines user-generated and native content gets you better quality audience and keeps them engaged organically.

Pay-Per-Article advertising

What is it?

A key element in our engagement strategy,

it means never paying for ignored ads again.

Contextual ads attached to popular articles not imaginary users

Text-based and 7 times more likely to generate engagement

An auction model with very competitive market pricing

Find out how it works


Use our data and campaign tools to deliver more relevant campaigns and cultivate continued engagement. Un-bundle: choose the exact articles where your ad will appear, pay only and exactly for what works for you.

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The PPA Central Portal is cutting edge and intuitive. Browse inventory, create your own packages, choose Promoted Headlines or Promoted Comments (or both), set up campaigns, deliver only what’s relevant and track your impact.

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Our engagement platform is totally customizable, brilliantly tracks user reputation and other metrics, and results in quality user-generated content that creates an engaged, loyal online community.

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Engagement tools in a jiffy

Choose between categories

Sports, fashion, finance, politics... Our packages are browsable by categories and subcategories. Select the ones you like and tailor the sponsorship packages to your engagement goals.

Select a sponsorship package

This is where you choose the set of topics that help us target the right articles for you, so that the premium users you need see your message.

Set campaign parameters

You’re in control of your campaign. Choose its duration and budget. Plug in your ad copy and landing pages. Create as many versions as you need. Automate if you like.

Get your message out there

Once you have saved your settings, our clever engine will start placing ads on relevant articles. Here you can also track performance, your brand’s audience, behavior and data.

Become an engagement expert

New tools, real knowledge for advertising that works.

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