Targeting content drives engagement
An effective ad campaign is seen by the right people at the right time and in the right place. It does not interfere with your audience’s experience, it enhances it. By intelligently targeting content instead of people, PPA advertising helps create a happy and engaged online community.
Auction based, fairly priced, elegant text ads that your readers are sure to see because they’re right where their eyes are. There’s no longer a need to shout. Speak to your audience through the content they care about and watch them respond.
Find content that excites you and captivates your audience, and link your message to the reputable media channels of your choice with one clean line of text located right above the headline.
Beyond targeting, promoted headlines cultivate continued engagement. They relate to the content your audience is reading. Your message is delivered in a native design that becomes part of the page. Plus, it gets to sit at the very top by the almighty headline. In a world full of ads, that’s one powerful place to be.
Easily links to your landing page
Promotes installs – by letting you put a CTA right on the page
60% of impressions on mobile – making app installs even easier
Just below all content is the comments section
The space below the fold is active space, it’s where your readers engage with your content and with each other. This is a good place to speak to them and, more importantly, to give those with a passionate voice the chance to be heard.
Without interfering with regular commenting, anyone can use our currency to place up to three lines of text at the very top of the comments section. State an opinion or promote a message. Only relevant comments are allowed, which ensures that they add value to the content while acting as a new revenue source for publishers.